The brand
Our history
Are you wondering “why FISE Apparel?”
Let's go back to 1997, a young student named Hervé André-Benoit, following a student project, launched the International Extreme Sports Festival (FISE) in Palavas-les-Flots, in the south of France. Since that day, FISE has become an identity in its own right which brings together all Action Sports enthusiasts and welcomes new members to its family every year.
At the time, a few “FISE” branded T-shirts were sold at the event. Then from year to year the sales of this merch become an integral part of the event, the fans want to belong to FISE, they want a memory of what gave them so many thrills.
Since then, the brand has continued to innovate in the creation of its products in order to satisfy its community, it tries to develop as a Street Wear brand while retaining the FISE identity; a nice nod to its creator.
Today FISE Apparel shares its values in Action Sports by taking care to create clothing in its image, with quality and cool models.
In 2015, a first collection of FISE “event” T-shirts was born from this universe, which is still a star product of the brand today, combining memory, style and comfort. Enough to bring together many people.
From season to season, FISE Apparel expands its offering and now offers complete looks. From event products to unique capsule collections, trendy colors and cool visuals. Riders test them daily during their training and share their opinions, which allows us to give you everything you need to surpass yourself and have fun with style and personality!
Collaborations are made with certain riders like Alex Jumelin (BMX Flatland Champion) in order to offer exclusive and new collections. But also with certain brands for ever more surprising and innovative capsule collections. Something to satisfy all tastes.
“ More Than Sports. ” is the message that the brand offers through its clothing, and puts within everyone's reach a lifestyle and a state of mind that resonates with sports fans.